Virtual and Social Media of Wikis Essay Example | Topics and Well Written Essays - 500 words

Virtual and Social Media of Wikis - Essay Example Wikis are hosted by a third party, and is largely popular for people who like to browse, input comments on certain topics and share information through simple means. The creation of wikis mainly caters to an audience who want to have a chance to interact with particular web contents. People practice virtual and social media communication by accessing wikis. Wikis are made to help people come to know about things he has the least knowledge about. It also empowers viewers to remove from the site they are viewing topics which they consider off. People interact with each other by sharing information, comments, and suggestions through this software. People then get the chance to add on to their knowledge, but also develop their interactive skills when accessing Wikis. On a personal level, wikis enhance communication and interaction among web fanatics. On a business level, wikis enable companies to develop networks which consequently simplify work and increase productivity. Businesses gain inputs from viewers while getting important messages across the targeted group, giving them a chance to successfully market their products, services or even ideas. Bigger companies use Wikis to collaborate with clients and manage production on major projects. Wikis, as in any other technology, has its strengths and downsides. One of its strengths lies in the fact that it serves its purpose very well, it is very engaging and it never fails to trigger participation from the target audience. Information written on the web may be altered or modified by anyone. It is useful as well as easy to use; it is not structured or prohibiting. It enhances interaction and gives the audience the enjoyment of participating in information sharing. Wikis are also very flexible. It bends according to the needs of the user.

A critical response to the Marketing Myopia article Assignment - 1

A critical response to the Marketing Myopia article - Assignment Example Therefore, fulfilling the needs of customers translate to intense buying and selling products. Additionally, customers often feel comfortable to buying or engage in business with institutions that fulfill their business needs. Therefore, Theodore Levitt’s article â€Å"Marketing Myopia† is a platform that provides the management of businesses with understanding why and how to improve the productivity of businesses and the real needs of customers towards this growth. Levitt is advising the marketers to focus further on the market that shall modify products and companies instead of focusing on their own companies. Modifying products ensures that these products increase value thereby catering for the changing demands of customers and the business community. According to Levitt, first priority should be directed to the market, which is the customer. To emphasize on his new marketing myopia, Levitt uses numerous business institution (Levitt, 2004). For example, Levitt  focuses on the business productivity on Hollywood and in the same concern he possess a question â€Å"if Hollywood was into television rather than movies, wouldn’t it have profited more?† The ideals presented or posted by this question are actually true. Most of the Hollywood crowd usually concentrated in making movies than in money. In the real sense, there is much money in the television than in movie making. Through this question, Levitt is challenging business to c heck and if possible to change their strategies. Notably, if Hollywood could have thought of the television market, it would have made more money that what they currently make (Levitt, 2004). With Hollywood and Sony among other television channels, Levitt introduces new marketing idea termed as the marketing myopia theory. The myopia marketing theory concentrates on marketing strategies where companies are not only needed to be product oriented and technically sound, but the theory also needs